The Care Company

empowered caregiving™

Cindy Laverty availability:

• Based in Los Angeles.
• Available for in-studio interviews, conferences and other events.
• Nationwide availability by arrangement.
• Last-minute appearances ok (pending availability).
• Sponsorship opportunities welcome.

The Care Company Boilerplate:

Care Company founder Cindy Laverty discovered that Empowered Caregiving was her true professional calling several years ago, while caring for her ill and aging former father-in-law. Although thrown into caregiving unsuspectingly, Cindy quickly learned to navigate the complex landscape of caregiving, which includes hospitals, doctors, bureaucracies, insurance forms, prescription drugs and more.

Following those early experiences, she founded The Care Company in 2008. It began as a Southern California—based caregiver consultancy that specialized in teaching others how to manage these systems without being lost in or victimized by them.

Cindy had the first-hand experience of going from fledgling accidental caregiver to Empowered Caregiver. Cindy felt a need to reach more of America’s 60 million family caregivers, who, despite the vast amount of available information, often seem lost and confused in their role, and consumed by its demands. Whether they are caring for an aging parent who still wants to live independently, a terminally ill friend, or even a well but needy spouse, caregivers face overwhelming challenges during experiences that change their lives.

The Care Company was created out of Cindy desire to “create a place that people could visit regularly and get answers to their questions and learn how to better care for themselves, how to communicate with medical personnel and, ultimately, how to navigate the caregiving journey without becoming lost in the process.” Together, they say, “We are creating Empowered Caregivers.”

Currently, more than 60 million Americans are providing more than $300 billion of care to family members and friends. And medical advancements continue to extend Americans’ lives and the act of caregiving from what was, historically, a temporary situation to what has become a life stage that can, and often does, last for decades. The Care Company is dedicated to meeting this new reality by caring for the caregiver.

In May 2009, Cindy Laverty launched The Cindy Laverty Show, expanding her outreach in becoming America’s voice for compassionate, empowered care. Airing weekly on CRN Digital Talk Radio, it is the nation’s only live commercial radio program devoted to the subject of care — including how to care for ourselves so that we can better care for each other. The broadcast offers a line-up of thoughtful, provocative, informative, insightful, inspiring and entertaining guests, all of whom have some aspect of care at the core of their professions. It’s a lively hour that inspires listeners to reach new heights on their personal journeys.