The Care Company

empowered caregiving™

After many years of caring for her ill and aging former father-in-law, Cindy Laverty discovered her life calling to be in the field of compassionate home care. It led to her establishing The Care Company, a Southern California-based caregiver support business.  Laverty’s business is not comprised of medical personnel, but rather “life managers” who are experienced in working with caregivers and their families to provide vital services including nutrition and exercise programs, medical coordination, caregiver screening, household management, financial assistance and much more.

Armed with answers to hundreds of questions from her experiences, Laverty decided to turn it all into a comprehensive book, a roadmap for Baby Boomers as she calls it, and titled CAREGIVING: Eldercare Made Clear & Simple. “The one thing caregivers are short on is time. I wanted the book to be a guide that provided simple, harmonious solutions. This is about managing the unmanageable and making it easier for someone to do that.”

“We’re living in the Sandwich Generation,” says Laverty. “In my new book, I explain in simple terms how having a plan will help save your sanity when the time comes for you to step in and assist a loved one.  It’s about helping seniors maintain their independence and dignity, and if possible enable them to continue living in their own homes. The book also helps the caregiver understand the importance of caring for oneself in the process.  My purpose is to make the caregiving process less stressful for everyone involved.”

When realizing she had a greater message to communicate, Cindy expanded her network to become a formidable advocate for caregivers nationwide by establishing herself as “the compassionate caregiver’s best friend.”

She hosts “The Cindy Laverty Show” on nationally-syndicated CRN Digital Talk Radio providing important advice, education and information every Friday from 10-11am PT. Her program is the nation’s only commercial call-in radio show dedicated to the subject of CARE – how we care for ourselves so we can better care for others. She frequently invites nationally-known personalities as in-studio guests covering a variety of issues all related to the subject of care.

Laverty believes that in order for society to be truly functional, its people must learn to recognize that everyone is a caregiver to themselves and others. “It’s time we turned the word caregiver into a positive word instead of one that people recoil from,” says Laverty.

“My radio show is about this basic philosophy which covers a broad spectrum of topics that educate and enlighten, including finding life’s purpose, raising productive children, managing workplace stress, depression, relaxation techniques, caring for families and financial management techniques,” she noted.

Whether caring for an aging parent who still desires to live independently, a terminally ill friend, a special-needs child or even a well, but needy spouse, caregivers today are facing overwhelming challenges and life altering experiences.

Laverty says sadness, fear, anger and guilt are some of the emotions tied to the growing issues of providing care for a parent, child, mate, friend or even a pet.

“Most people are simply unprepared to handle the issues surrounding caregiving, and are sometimes placed in difficult situations without much advance warning,” she said. “My book gives readers all the right directions to understand their specific circumstances.”

Whether it’s her informative radio program or her new book CAREGIVING: Eldercare Made Clear & Simple, Laverty’s warm, yet practical approach to the process of caregiving provides caregivers easy to understand knowledge and excellent resources to renew and manage their lives and those they care for in a peaceful and productive manner.

In addition to her book, Laverty has created “Cindy’s Steps for Caregiver Survival,” a simple survival plan to assist anyone facing caregiving challenges.  The list is available on her website: www.thecarecompany.biz.

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